Piwakawaka Child cCare Centre Website Redesign
About the Client
Piwakawaka Early Learning Centre is a trusted childcare provider located in Christchurch, New Zealand. Dedicated to creating a nurturing and inspiring environment for young children, the centre needed a website that truly reflected their passion and modern approach to early childhood education.
The Challenges Faced by the Client
- Before the redesign, Piwakawaka ELC faced several key digital challenges:
- Outdated Website Design: Their previous website was not visually appealing and felt outdated, failing to reflect the high quality of their facilities and care.
- Lack of Modern Branding: The old site used an outdated logo and brand elements, creating a disconnect between their online presence and their current identity.
- Limited Local Visibility: Without effective local SEO, the centre was not easily discoverable by local families searching for childcare options on Google.
- Poor User Experience: The site was not optimized for mobile devices, making it difficult for parents to browse and inquire on their smartphones.
- Inefficient Inquiry Process: There was no streamlined way for interested parents to easily book a visit or get in touch.
How We Solved the Problem
Our team delivered a full-scale digital transformation, giving Piwakawaka ELC a high-quality, modern website that instantly elevated their presence in the community.
Custom Website Design: We created a vibrant, warm, and engaging website with a modern design that captures the joyful and safe atmosphere of the centre. The design is intuitive and inviting, making it easy for parents to connect with the brand.
Branding & Visuals: The new website prominently features the centre’s updated logo and brand colours. We incorporated high-quality images and video to showcase the facilities and activities, creating a strong and cohesive brand identity.
Mobile Responsiveness: We ensured the website is fully mobile-friendly, providing a seamless experience for parents browsing on any device, from desktops to tablets and smartphones.
Local SEO Strategy: We implemented a targeted local SEO strategy to boost Piwakawaka ELC’s visibility in Christchurch and the surrounding areas. This helps the centre appear prominently in search results when local families look for childcare options.
Streamlined Parent Inquiries: We developed a custom inquiry form that allows parents to easily book a viewing or ask a question. This form is linked to Google Search Console for performance tracking, giving the centre valuable data and a more efficient lead management system.
Notable Results
The new website has delivered measurable improvements and has been a powerful tool for Piwakawaka ELC. Here’s what changed:
Transformed Local Presence: The modern website has completely revitalized the centre’s digital image, positioning them as a leading early learning provider in the community.
Increased Local Discoverability: With the new local SEO strategy, the centre is now more visible to families actively searching for childcare in the area.
Enhanced User Experience: The mobile-friendly design and streamlined navigation have made it easy for parents to learn about the centre and submit inquiries.
Stronger Brand Identity: The updated logo and cohesive design have created a more professional and memorable brand.
Improved Communication: The custom inquiry form has simplified the process for both parents and the centre, leading to a more efficient flow of leads.
The redesigned website has become a powerful digital asset for Piwakawaka ELC, reflecting their high standards of care while driving more interest and engagement from local families.
A thoughtful, intentional brand helps reinforce trust, professionalism, and connection. For a childcare centre like Pīwakawaka, that emotional resonance is everything.
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